This has led to several image macro memes mocking the ads, particularly on /r/okbuddyretard (examples shown below). On October 11th, YouTuber Foekoe posted a video parodying how ads for the game were all over YouTube, gaining over 385,000 views (shown below). For example, it appeared in a May 18th, 2019 video about League of Legends streamers by Hi Im Coconut (shown below, left) and a JonTron video posted April 15th, 2019 (shown below, right). Online, the game has been a sponsor of many popular YouTube videos, leading viewers to get irritated at the ubiquity of its ads. Tip for Success: this section will share some tips on how to successfully hit your Sponsorship campaign goals. Pocket Gamer also praised the game's graphic quality. Gamezebo wrote that the game's art-style of dark fantasy instead of anime style typical of gacha games. Each of the 300 collectible characters features unique motion-capture animations produced exclusively in Plarium’s in-house studio to create distinctive character traits and personas." According to Venture Beat, the game, "(offers) one of the most unified game experiences in the collection RPG genre. A trailer for the game released a month prior (shown below). All ads had two main focuses in mind- Graphics and Community Play.
The game was released on August 2nd, 2018. Developed and published by Plarium Games, the freemium game was launched on J(also available at mod apk raid shadow legends ) It wasn’t until 2019 when the makers implemented an aggressive marketing campaign by using online personalities and influencers.
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